Your Logo Is Not Your Brand (Good News)

Your Logo Is Not Your Brand (Good News)

I’ve watched small business owners lose months to their logo. Not to their business — to the logo. Stuck, unable to launch, unable to print a card or build a site, because the logo isn’t right yet. Spending money they don’t have on round after round...
Do You Need a New Site, or Just a Fix?

Do You Need a New Site, or Just a Fix?

People come to me fairly often having already decided they need a new website. They’ve made up their mind before the first email. “It’s outdated, it’s embarrassing, I think I just need to start over.” And a good chunk of the time, my...
I Put All My Prices on One Page. Here’s Why.

I Put All My Prices on One Page. Here’s Why.

There’s a little dance that happens in most service businesses, and you’ve been on both sides of it. A potential customer asks, “So roughly what does this cost?” And the business says, “Great question — why don’t we hop on a call to...