The Disappearing-Freelancer Problem

The Disappearing-Freelancer Problem

Almost everyone who has hired a freelancer has a version of the same story. It starts well. There’s a kickoff, some enthusiasm, a few good early drafts. Then the replies start coming slower. A day becomes three days. “Just finishing up a few things”...
Your Logo Is Not Your Brand (Good News)

Your Logo Is Not Your Brand (Good News)

I’ve watched small business owners lose months to their logo. Not to their business — to the logo. Stuck, unable to launch, unable to print a card or build a site, because the logo isn’t right yet. Spending money they don’t have on round after round...
Do You Need a New Site, or Just a Fix?

Do You Need a New Site, or Just a Fix?

People come to me fairly often having already decided they need a new website. They’ve made up their mind before the first email. “It’s outdated, it’s embarrassing, I think I just need to start over.” And a good chunk of the time, my...
I Put All My Prices on One Page. Here’s Why.

I Put All My Prices on One Page. Here’s Why.

There’s a little dance that happens in most service businesses, and you’ve been on both sides of it. A potential customer asks, “So roughly what does this cost?” And the business says, “Great question — why don’t we hop on a call to...